Market Leadership

Definition: More than the size of the company and its market share, the Market leadership is related to the capability to:

• Drive the decisions along the supply chain.
• Lead the good practices in a given market.

Comments: Key Drivers to Market Leadership

• Anticipate on deep market needs and Focus on key targets
• Manage the key requirements of specifications and vendors lists
• Align resources across the company and Perform in execution

In practice it means to

• Identify your core know-how on Supply side,
• Define the leads to build the Market leadership Demand side,
• Adjust all levels (Strategic, Tactical, Operational) on Supply side to match with the Demand side.

For more information and data about oil and gas and petrochemical projects go to Project Smart Explorer

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