Operational Level

We drive you to Market leadership

2B1ST Pyramide

Operational Level

The Operational Level has two roles, to Sell more and increase margins. In our Market Leadership approach, these two goals do not oppose each other but feed each other

As soon as the leads of Market Leadership have been identified at Strategic Level and the Customers are well connected to the key layers of the organization at Tactical level, the Operational level is ready to perform. 

In practice we understand to sell more and increase margins together by fundamental actions:

  • Play Proactive in Project Pursuit
  • Train sales forces to Capture Team Selling
  • Improve the Customer loyalty

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